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LeadMD, specializing in marketing automation and CRM consulting services, has announced a new online learning platform centered around marketing and marketing automation education for professionals. Navigate by LeadMD features thought leadership, tutorials, online classes and other learning resources to help professionals make the most of their marketing investments. The platform will feature instructional learning tutorials, discussions and other content from experts in marketing automation, sales alignment, content optimization and more. The curriculum for the platform will be created and managed by experienced LeadMD staff and partners. Contributing experts include Craig Rosenberg of TOPO and Funnelholic Media, Toby Murdoch of Kapost, and noted author and influencer Tony Zambito.
“We’re always aiming to help marketers become more proficient and transform their marketing processes into revenue engines,” said Justin Gray, LeadMD’s CEO. “So often companies make a big investment in marketing tools, then don’t have the time or resources to really get the full return on their spend. Instead of an out-of-the-box training option that gives an overview rather than a precise approach, the Navigate platform lets users choose the learning that they need specifically to fix a problem or understand a marketing function.”
The Navigate platform will provide videos and other content with subject matter experts addressing targeted questions that concern marketers most. In-depth instructional videos will be available for implementations and best practices on Salesforce.com, Marketo, lead scoring campaigns, content marketing success, social media engagement and more.
There are both paid and free elements of Navigate, depending upon what level of engagement a user wishes to have. Anyone can view the thought leadership videos with content and instruction by experts at no cost. There are also in-depth tutorials, which can either be purchased individually or through a subscription.
“We’ve worked with thousands of companies on a one-on-one basis to optimize their sales & marketing processes,” said Andrea Lechner-Becker, LeadMD’s VP of marketing services. “Now, even more professionals will have access to our extensive knowledge of what works and what doesn’t. These videos will give marketers the means to deepen their proficiency in complex technology.”
Navigate will be deployed on demand through a custom app developed by LeadMD on the force.com platform. The Navigate model supports short informational videos and tutorials with supplemental quizzes, downloadable documents and time-synched transcripts to ensure learning is supported and retained. “This model means viewers can absorb and synthesize the information quickly and easily,” Gray said. “That way, they can bring the learning – and the increased success that results from it – back to their companies in record time.”
LeadMD is a full-service marketing and sales consulting firm specializing in conversational marketing and revenue performance management. With deep expertise in Marketo, Salesforce.com and respective integration, LeadMD helps businesses make sense out of marketing automation and increase revenue by developing, streamlining, and maximizing any lead generation program. For more information, visit http://www.leadmd.com & http://navigate.leadmd.com
LeadMD and LeadMD Navigate and associated logos are trademarks of LeadMD, Inc. All other trademarks are the property of their respective owners.