Demand Generation, Marketing Automation, Reporting & Analytics

Authored by Andrea Lechner-Becker April 14, 2014

Creating and organizing your programs Best practices

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Learn how to implement best practices when creating and organizing your programs

The structural foundation of any marketing initiative

Using naming conventions improved the functionality of our instance
Miki Evers

The critical foundation of any marketing initiative

Understanding the importance of program basics will set you up for success in your marketing automation initiatives. Although the concept of programs may sound simple, it’s important to learn the best practices that come in to play when creating them. Your programs will house assets and campaigns specific to your program type, and will define the order that components of your marketing material flows. This video guides you through program types, program best practices that will simplify your marketing process and save you time in the long run.

In this video, you’ll also learn how to:

  • Build programs effectively and completely
  • Use consistent naming conventions that will help you be a Marketo master
  • Make sure all of your programs are set up the right way the first time

Understanding the importance of program basics will set you up for success in your marketing automation initiatives. Although the concept of programs may sound simple, it’s important to learn the best practices that come in to play when creating various marketing programs. Your programs will house assets and campaigns specific to your program type, and will define the order that components of your marketing material flows. This track guides you through program types, program best practices that will simplify your marketing process and save you time in the long run.

Andrea Lechner-Becker

Chief Strategy Officer

Andrea Lechner-Becker brings a feisty passion for all things digital marketing and an awkward last name that almost rhymes but not quite. With years of experience managing various CRM and…

Instructed by Andrea Lechner-Becker

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