Demand Generation, Marketing Automation, Reporting & Analytics

Authored by Andrea Lechner-Becker April 14, 2014

Guiding leads through programs using change campaign

Ratings (0)

Explore the different options for guiding leads through programs using change campaigns

Moving leads through a program via progression statuses

A perfect solution from LeadMD
Dane Bracken

How to move leads through a program using progression statuses

This video explores how to successfully move your leads through a program and its progression statuses. While Marketo can track these metrics, the rules for the program must be defined before moving a lead from one status to the next.

You’ll also learn how to:

  • Create smart campaigns to track statuses such as “sent”, “opened”, “clicked”, etc.
  • Set rules in your smart list campaigns that will move leads appropriately from one status to the next
  • Measure each individual program’s effectiveness and impact on opportunities created

This video tutorial on programs that create progression status change campaigns will explore how to successfully move your leads through a program and its progression statuses. While Marketo can track these metrics for us, we must define the rules for the program when it comes to moving someone from one status to the next.

Andrea Lechner-Becker

Chief Strategy Officer

Andrea Lechner-Becker brings a feisty passion for all things digital marketing and an awkward last name that almost rhymes but not quite. With years of experience managing various CRM and…

Instructed by Andrea Lechner-Becker

Marketing Maturiworkshops

Want to find out how mature your digital marketing efforts are as compared to others?

Get a Free 7 Point Inspection