Explore the different options for guiding leads through programs using change campaigns
Moving leads through a program via progression statuses
How to move leads through a program using progression statuses
This video explores how to successfully move your leads through a program and its progression statuses. While Marketo can track these metrics, the rules for the program must be defined before moving a lead from one status to the next.
You’ll also learn how to:
- Create smart campaigns to track statuses such as “sent”, “opened”, “clicked”, etc.
- Set rules in your smart list campaigns that will move leads appropriately from one status to the next
- Measure each individual program’s effectiveness and impact on opportunities created
This video tutorial on programs that create progression status change campaigns will explore how to successfully move your leads through a program and its progression statuses. While Marketo can track these metrics for us, we must define the rules for the program when it comes to moving someone from one status to the next.