Demand Generation, Marketing Automation, Reporting & Analytics

Authored by Andrea Lechner-Becker April 14, 2014

Creating Campaign Flows

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Learn the basics of campaign flows. This tutorial focuses on the different action that can be performed in the smart campaign flow

Understanding one of the basic elements of Marketo

I highly recommend this course for anyone new to Marketo
Jackie Maple

Understanding one of the basic elements of Marketo

Get your leads to go with the flow. If they are just sitting around waiting to hear from you, that’s no good! When you understand Marketo Smart Campaign Flows, you’ll be able to make marketing automation magic. In this video tutorial on the Smart Campaign Flow, you’ll learn how to build a marketing flow like a pro and master the required elements to a successful Marketo campaign.

In this video, you’ll learn how to:

  • Send emails to your database
  • Run actions such as “Sync to SFDC” and “Send Sales Alert”
  • Use if/then statements to guide your leads through tailored funnels

It’s time for your leads to go with the flow. If they are sitting around waiting to hear from you, that’s no good! If you understand Marketo Smart Campaign Flows, you’ll be able to make marketing automation magic. In this video tutorial on the Smart Campaign Flow, you will learn how to build a marketing flow like a pro and master the required elements to a successful Marketo campaign.

Andrea Lechner-Becker

Chief Strategy Officer

Andrea Lechner-Becker brings a feisty passion for all things digital marketing and an awkward last name that almost rhymes but not quite. With years of experience managing various CRM and…

Instructed by Andrea Lechner-Becker

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