Demand Generation, Inbound Marketing, Marketing Automation

Authored by Andrea Lechner-Becker April 14, 2014

Learn the basics of campaign smart lists

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Learn the basics of campaign smart lists. This tutorial focuses on using filters and triggers to built out these action

Using smart list criteria to effectively automate your marketing initiatives

I was able to hone my skills with the help of LeadMD
Trudy Younan

Using smart list criteria to effectively automate your marketing initiatives

In this video, you’ll learn all about smart campaign basics and the smart list tab. A smart campaign is a series of rules and subsequent actions that we tell Marketo to run within a program. Here, we offer a breakdown of these processes and explore the two types of smart list criteria: triggers and filters, which will open up a world of new and effective marketing possibilities.

You’ll also learn how to:

  • Use triggers and filters in your smart lists to optimize your marketing efforts
  • Create smart campaigns implementing best practices to get the most accurate data possible
  • Differentiate between triggers and filters to determine the appropriate action to take

In this video, we will explore smart campaign basics and the smart list tab. A smart campaign is a series of rules and subsequent actions that we tell Marketo to run within a program. Here we offer a breakdown of these processes and explore the two types of smart list criteria, triggers and filters, which will open up a world of new and effective marketing possibilities.

Andrea Lechner-Becker

Chief Strategy Officer

Andrea Lechner-Becker brings a feisty passion for all things digital marketing and an awkward last name that almost rhymes but not quite. With years of experience managing various CRM and…

Instructed by Andrea Lechner-Becker

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