Marketing Automation, Reporting & Analytics

Authored by Andrea Lechner-Becker April 14, 2014

Learn to create an effective scoring system

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Learn how to create an effective scoring system. Taking it one step further, incorporate demographic and behavioral segmentation

Using tokens in a behavioral scoring program

LeadMD changed our opinion about the importance of lead scoring
Jessica Saunder

How to use tokens in a behavioral scoring program

This video covers scoring basics and how lead scoring can be used by both marketing and sales teams to determine when a lead is ready to enter the sales process. Scores can either be based on a lead’s expressed interest in the business (behavioral), or by their personal/organizational characteristics (demographic). By the end of this video you’ll have a firm grasp on how to establish an appropriate and successful lead scoring system for your business.

You’ll also learn:

  • How to use tokens in a behavioral scoring program
  • How to build a scoring program
  • Behavioral vs. demographic scoring programs

This video course will discuss scoring basics and how lead scoring is used by both marketing and sales teams to determine when a lead is ready to enter the sales process. Investigating that further, scores can either be based on a lead’s expressed interest in the business (behavioral), or by their personal/organizational characteristics (demographic). By the end of this video you should have a firm grasp on how to establish an appropriate and successful lead scoring system for your business.

Andrea Lechner-Becker

Chief Strategy Officer

Andrea Lechner-Becker brings a feisty passion for all things digital marketing and an awkward last name that almost rhymes but not quite. With years of experience managing various CRM and…

Instructed by Andrea Lechner-Becker

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