Marketing Automation, Reporting & Analytics

Authored by Andrea Lechner-Becker April 14, 2014

Learn to create batch trigger and triggered campaigns

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Learn how to create batch trigger and triggered campaigns to address data as it comes in the system

Manipulating fields in Marketo to normalize your database

A perfect companion to follow Data Normalization Part 1
Stephanie Barnes

How to use fields in Marketo to normalize your database

This video offers a deeper dive into the best ways to clean up your existing lead database as well as how to create batch and trigger campaigns to automate the data cleanup process in the future.

You’ll also learn how to:

  • Manipulate fields within Marketo to normalize your database
  • Create trigger campaigns that will “listen” for data inconsistencies in updated lead information
  • Clone your trigger campaigns within various Marketo programs

This video course will dig deeper into the best ways to clean up your existing lead database and how to create batch and trigger campaigns to automate data cleanup in the future.

Andrea Lechner-Becker

Chief Strategy Officer

Andrea Lechner-Becker brings a feisty passion for all things digital marketing and an awkward last name that almost rhymes but not quite. With years of experience managing various CRM and…

Instructed by Andrea Lechner-Becker

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