Account-Based Marketing, Demand Generation

Authored by Justin Gray April 6, 2017 3152 Views

ME Network Ep 62: Tony Yang Talks Predictive Marketing & Data

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This week’s episode of Marketing Evangelist Network features Tony Yang, VP of Demand
Generation and Marketing Operations at Mintigo. In this conversation, Tony shares his thoughts on predictive marketing and the importance of data for marketers.

Watch Tony and Justin discuss:

  • The bigger picture of comprehensive ABM & how to determine your business’ ABM
    journey.
  • How some marketers fall into the trap of focusing on insignificant data rather than the data that will help them reach their goals.
  • The challenges and strengths of predictive marketing and how to evaluate your tech stack.
  • How marketing has moved from a lead generation role into one that helps a business move forward and succeed.

Check out more of our Marketing Evangelist Network videos and get excited about being a marketer!

Justin Gray

Founder & CEO

Justin is a serial entrepreneur serving currently as the CEO and founder of LeadMD, the world’s largest marketing automation consultancy having implemented over half of the Marketo user…

Tony Yang

VP Demand Gen & Marketing Ops

Tony Yang is VP of Demand Gen & Marketing Ops at Mintigo, where they combine the power of big data and data science to revolutionize the way people market and sell. He has been recognized by…

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