This week’s episode of Marketing Evangelist Network features Tony Yang, VP of Demand
Generation and Marketing Operations at Mintigo. In this conversation, Tony shares his thoughts on predictive marketing and the importance of data for marketers.
Watch Tony and Justin discuss:
- The bigger picture of comprehensive ABM & how to determine your business’ ABM
- How some marketers fall into the trap of focusing on insignificant data rather than the data that will help them reach their goals.
- The challenges and strengths of predictive marketing and how to evaluate your tech stack.
- How marketing has moved from a lead generation role into one that helps a business move forward and succeed.
Check out more of our Marketing Evangelist Network videos and get excited about being a marketer!