This week’s episode of Marketing Evangelist Network features Scott Brinker, editor of chiefmartec.com, program chair of the renowned MarTech conference and co-founder and CTO of ion interactive. Scott and Justin have an insightful talk about intersection of marketing and technology and how it’s shaping the future of our practices.
Watch Scott and Justin discuss:
The explosion of tools and capabilities marketers are using and how collaborationbetween marketing and IT is fueling martech as new hybrid industry.
- The state of the marketing tech stack currently and where it will go as we continue to grow and evolve in 2017.
- How cloud integration tools are conquering challenges and turning technology capabilities into better outcomes for marketers and businesses.
- Martech law and how technology changes far faster than organizations do and how marketers and leaders can better embrace change in a manageable way.
- The difference between testing and experimentation in martech.
Check out more of our Marketing Evangelist Network videos and get excited about being a marketer!