Content Marketing, Marketing Automation

Authored by Justin Gray May 4, 2017 1064 Views

ME Network Ep 64: Scott Brinker Talks MarTech Tools, Clouds, & Law—Changing Faster Than Ever

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This week’s episode of Marketing Evangelist Network features Scott Brinker, editor of chiefmartec.com, program chair of the renowned MarTech conference and co-founder and CTO of ion interactive. Scott and Justin have an insightful talk about intersection of marketing and technology and how it’s shaping the future of our practices. 

Watch Scott and Justin discuss:

  • The explosion of tools and capabilities marketers are using and how collaboration
    between marketing and IT is fueling martech as new hybrid industry.
  • The state of the marketing tech stack currently and where it will go as we continue to grow and evolve in 2017.
  • How cloud integration tools are conquering challenges and turning technology capabilities into better outcomes for marketers and businesses.
  • Martech law and how technology changes far faster than organizations do and how marketers and leaders can better embrace change in a manageable way.
  • The difference between testing and experimentation in martech.

Check out more of our Marketing Evangelist Network videos and get excited about being a marketer!

Justin Gray

Founder & CEO

Justin is a serial entrepreneur serving currently as the CEO and founder of LeadMD, the world’s largest marketing automation consultancy having implemented over half of the Marketo user…

Scott Brinker

Co-Founder & CTO

Scott Brinker wears many hats. He has been writing the Chief Marketing Technologist blog, chiefmartec.com, since 2008, covering the intersection of marketing and technology. He's also Co-…

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