B2B Marketing, Thought Leadership

Authored by Justin Gray August 8, 2017 1181 Views

ME Network Ep.68: Lee Odden Delivers Insights into Influencer Marketing

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This week’s episode of Marketing Evangelist Network features Lee Odden, CEO at TopRank Marketing, author, speaker and man who really needs no introduction. Lee and Justin dive into the myths and truths of influencer marketing, good content strategy, and how to stand out in B2B communications.

Watch Lee and Justin discuss:

  • Content shock and how companies can do a better job with an “attract, engage, convert”
    mindset.
  • Good newsjacking vs. bad newsjacking and how to develop and “infotaining” content
    experience.
  • How to create episodic content that makes people hungry for more.
  • Where to find the low-hanging influencer fruit.
  • Why Facebook is the greatest often-overlooked B2B marketing tool.
  • The debate about gated versus ungated content – which is more effective?
  • Why the biggest trend on the horizon is humanizing tech.

Check out more of our Marketing Evangelist Network videos and get excited about being a marketer!

Justin Gray

Founder & CEO

Justin is a serial entrepreneur serving currently as the CEO and founder of LeadMD, the world’s largest marketing automation consultancy having implemented over half of the Marketo user…

Lee Odden

CEO, Digital Marketing Strategist, Author, & Speaker

Lee Odden owns TopRank Marketing. His role involves developing new marketing offerings, strategy and advancing thought leadership on content marketing, influencer marketing, social media…

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