Account-Based Orchestration

Authored by Kristin Hege March 9, 2017 796 Views

ME Network Ep 61: Andy Paul Talks Sales and Marketing Alignment in an Account-Based World

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This week’s episode of Marketing Evangelist Network features Andy Paul, founder of Zero-Time Selling, Inc., and host of the top-rated sales podcast, Accelerate! In this conversation, Andy shares his thoughts on sales and marketing alignment and how it relates to an account-based approach.

Watch Andy’s interview to learn his perspective on the following:

  • What is sales role in customer success?
  • Can team-based selling shift how you reward people for capturing new accounts?
  • Selling starts with your first question – what should it be?
  • Don’t look for the “hack,” instead differentiate yourself.
  • What should people look for to hire the best sales team?

Check out more of our Marketing Evangelist Network videos and get excited about being a marketer!

Justin Gray

Founder & CEO

Justin is a serial entrepreneur serving currently as the CEO and founder of LeadMD, the world’s largest marketing automation consultancy having implemented over half of the Marketo user…

Andy Paul

Founder, Zero-Time Selling, & Host of Accelerate!

Andy has spent more than 30 years as a successful sales professional and Vice President of Sales in companies ranging from raw start-ups to F1000. He is the author of best-selling sales…

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