This week’s episode of Marketing Evangelist Network features Charlie Liang, Director of Marketing at Engagio, a new upstart out of San Francisco, key player in the account-based everything movement, and official LeadMD partner.
Brace for impact, as you launch deeper into account-based knowledge with the answers to these questions and more!
- How is ABM is affecting the digital marketing space?
- What makes ABM different from traditional demand generation?
- Is ABE the same thing as ABM? What’s the fundamental change in thinking?
- What are successful strategies or plays adopted as a result of ABM implementation?
Check out more of our Marketing Evangelist Network videos to gain more thought leadership insight!