Account-Based Marketing, Thought Leadership

Authored by Justin Gray January 26, 2017 1944 Views

ME Network Ep 59: Charlie Liang Touches on Account-based Everything and its Relation to ABM

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This week’s episode of Marketing Evangelist Network features Charlie Liang, Director of Marketing at Engagio, a new upstart out of San Francisco, key player in the account-based everything movement, and official LeadMD partner.

Brace for impact, as you launch deeper into account-based knowledge with the answers to these questions and more!

  • How is ABM is affecting the digital marketing space?
  • What makes ABM different from traditional demand generation?
  • Is ABE the same thing as ABM? What’s the fundamental change in thinking?
  • What are successful strategies or plays adopted as a result of ABM implementation?

Check out more of our Marketing Evangelist Network videos to gain more thought leadership insight!

Justin Gray

Founder & CEO

Justin is a serial entrepreneur serving currently as the CEO and founder of LeadMD, the world’s largest marketing automation consultancy having implemented over half of the Marketo user…

Charlie Liang

Director of Marketing

Charlie is the Director of Marketing at Engagio, where he is able to be innovative and creative. He is a proponent of ABM, Demand Generation, and other actionable marketing tools.

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