Create a World-Class Customer Centric Approach

As marketers we want every customer touchpoint to be remarkable. Ensuring each person who influences the customer journey acts in perfect harmony requires diligence in strategy, process and supporting technology. This is where customer centric marketing comes in to play and if you're wondering "what is customer centricity?", we’ve got you covered.

Typical Customer Centricity Blockers

Every interaction with your customer is important, but keeping them cohesive isn't always easy. The customer centric definition focuses on overall customer experience, however, there are a few things that can get in the way of customer success.

  • Disparate Systems

    Different departments often use different systems in their day-to-day. The result? Conversations in customer success might not be visible to billing or marketing or anyone outside the department. Customers expect to have a cohesive experience. 

  • Objective 3rd Party Audience Research

    What do your customers really want? Will your customers be transparent with you? Introducing a 3rd party to conduct customer research providing invaluable insights.

  • Cross-Functional Handshakes

    Is your customer experience cohesive from marketing to sales to support? Customers are often frustrated by repeating themselves at each step in the process.

Create a to Customer Centricity

Our clients rave about our collaborative, flexible approach. Share your objectives with us and, together, we'll create a roadmap to ensure your outcomes are accomplished.

Meet Our Consulting Team

Mike Barbeau | Principal

Mike Barbeau


"The Listener"


Marketing Performance, Realized.

Our 3000+ client engagements informed our Catalyst Marketing Framework, an actionable model tying organizational objectives to outcomes.


No two organizations or marketing departments are the same.

The Catalyst Marketing Framework provides a cohesive structure to align your outcomes to the organization's objectives through strategy, planning, tactics, technology, and talent.


Performance enabled.

Our customers range from high-growth to enterprise Fortune 100. Our clients are paving the way for innovative marketing & sales tactics.