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Disparate Systems
Different departments often use different systems in their day-to-day. The result? Conversations in customer success might not be visible to billing or marketing or anyone outside the department. Customers expect to have a cohesive experience.
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Objective 3rd Party Audience Research
What do your customers really want? Will your customers be transparent with you? Introducing a 3rd party to conduct customer research providing invaluable insights.
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Cross-Functional Handshakes
Is your customer experience cohesive from marketing to sales to support? Customers are often frustrated by repeating themselves at each step in the process.
You Don't Have to Tackle These Challenges Alone
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OUR METHODOLOGY
Marketing Performance, Realized.
Our 3000+ client engagements informed our Catalyst Marketing Framework, an actionable model tying organizational objectives to outcomes.

No two organizations or marketing departments are the same.
The Catalyst Marketing Framework provides a cohesive structure to align your outcomes to the organization's objectives through strategy, planning, tactics, technology, and talent.