Critical business objectives require strategic insights and intelligent planning, far before any tactics or technology implementation. Over 3,000 teams have trusted our marketing and sales experts with their objectives. We call these forward-thinking folks, Catalysts.
Catalysts proactively pursue ways to improve their operations by:
- Understanding current performance explicitly
- Making data driven decisions
- Integrating people, process, systems and data
- Developing and executing strategically integrated campaigns
- Becoming more customer centric
- Maximizing marketing ROI
Marketing Performance, Realized.
Our 3000+ client engagements informed our Catalyst Marketing Framework, an actionable model tying organizational objectives to outcomes.
No two organizations or marketing departments are the same.
The Catalyst Marketing Framework provides a cohesive structure to align your outcomes to the organization's objectives through strategy, planning, tactics, technology, and talent.
Objectives & KPIs
Create alignment within the organization to drive focus and effort towards the critical strategies and tactics for revenue acceleration.
Target Market Research
Fully understand the industries that you serve, their relative attractiveness and in which you will compete.
ICP & Account Segmentation
Have deep knowledge of, and about, all the accounts in your market, their fit for your offerings and their value to the organization.
Buyer Process & Personas
Know the buyers and buying committee structure within your accounts and how they go about making the purchase decision.
Create and activate a brand that aligns with your strategic objectives, communicates your unique value and resonates with your target market.
Have a pulse on the competitive landscape where you compete and understand how that evolving landscape impacts and shapes your strategy.
Clearly define and communicate how you will go-to-market to effectively cover the target market and achieve your objectives.
Messaging & Positioning
Develop messaging and positioning statements that entice target account and buyer engagement with your brand in solving a buyer-centric problem.
Organize the sales and marketing team in a structure that supports your go-to-market strategy and aligns with objectives.
Ensure your budgeting process allows for deployment of resources that aligns with your strategy and achieves objectives.
Build a content/asset planning process that enables objective-based development that aligns with your strategy.
Develop a uniform process for campaign development that allows for cross-functional collaboration in the creation of objective-led campaigns.
Translate the buyers lifecycle into a process by which you manage and influence buyer movement and maintain visibility across the lifecycle.
Align the sales process to the buyer process to enable increased sales velocity and maximize deal size.
Empower and enable the sales team to drive revenue acceleration by developing a process that aligns with and reinforces the strategy.