Medical device marketers have a unique challenge in their quest to provide an effective omni-channel experience for patients due in part to patients' data living in the purchase channels (clinicians, hospitals, retailers) instead of within your company.
This big challenge can feel overwhelming, but by leveraging small wins we can incrementally improve our customer experience.
We reviewed all the research the client already had on patients
Leveraging state-of-the-art research tools we collected insights directly from customers
Utilizing data aggregation and visualization tools, we pulled insights from the data to inform planning
How do we communicate our value to patients?
What mediums best enable us to communicate with patients?
Who does what to make all this magic come together?
Utilizing a new Marketo landing page template, we create five webpages
We built robust follow-up automation for email campaigning.
Our creative leaders had a blast creating various animated social media ads to grab customers' attention
Revenue and Patient Data
The campaigns had two main goals:
- Drive revenue during Q4
- Collect data on existing patients to leverage later
- Revenue growth of over $1MM over three months
- Over 5,000 new "registered" patients
This medical device company has since been able to leverage this patient data to cross-sell and collect further success data to inform product, marketing and sales. Forget knowledge, data is power.