The leaders of LeadMD's Go-to-Market practice, Kirsten is an experienced leader with over a decade building and managing marketing and consulting teams. She started her career in market research and is passionate about uncovering insights that lead to strategies that speak directly to buyer hearts and minds. In her role, she develops methods to deeply understand the buyer journey, and execute campaigns to fuel growth and customer loyalty.

Other adventures include a recent stint teaching Research Methods at Arizona State University and managing an-house in-house SaaS marketing team at a start-up that sold for $150M. Kirsten holds a Bachelors from the University of Arizona and a Master’s in Communication Management from the University of Southern California.