Connect with Tracy
Engagement Manager, Go-To-Market
A storyteller who fell into marketing and never left, Tracy's 20+ years of experience includes Brand Strategy, Customer Marketing, Demand Generation, Category Creation, and Sales Enablement. Wildly creative and structured (#truestory), Tracy's B2B strategies have brought results across industries ranging from SaaS and higher education to documentary production, travel and tourism, and health & wellness.
A collaborative leader who loves making strategy, execution, and optimization play nice, Tracy nerds out on narrative. Because the story—YOUR brand story—is what people remember. A Canadian transplant, Tracy sunburns in the shade. This hasn't stopped her from venturing out into the Arizona landscape to kayak, hike, and golf. A kindness warrior with journalistic roots, Tracy's most recent obsession is any marketing created by Ryan Reynolds.